Owner Salvador (Sal) Panelo and wife Desiree Chinn are Seattle natives and grew up in the area. They are the former owners of City Fish in the Pike Place Market and as much as they loved the Pike Place Market, they decided to break away to start their own company to bring fresh quality seafood to local communities.

"Being in the Central District makes us feel home. My father graduated from Garfield High School in 1949 and Sal's family owns Linc's Tackle Shop on Rainier Avenue which has been around for decades.", says Desiree.  

Sal has been in the Seafood business practically his whole life, starting out from high school in the early 80's working at Mutual Fish, then to Pike Place Fish, followed by being the Seafood Manager at Uwajimaya before having the opportunity to purchase City Fish seven years ago. Sal is truly a Fishmonger at heart and is always willing to ensure that customers get the freshest quality seafood and best service. He has made life-long friendships with loyal customers who have followed him since he was a teenager.